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The Origin Story Behind LeBron's Billion Dollar Relationship With Nike
The Origin Story Behind LeBron's Billion Dollar Relationship With Nike

Ballislife - 19 years ago today, 18-year-old LeBron James signed a 7-year,  $87 million deal with Nike. Reebok reportedly offered $115 million & Adidas  offered less than $60 million! 1 month later,
Ballislife - 19 years ago today, 18-year-old LeBron James signed a 7-year, $87 million deal with Nike. Reebok reportedly offered $115 million & Adidas offered less than $60 million! 1 month later,

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

Just How Big is Lebron James' Lifetime Nike Contract? | Digital Trends
Just How Big is Lebron James' Lifetime Nike Contract? | Digital Trends

How Nike Almost Missed Out on Signing LeBron James | Sole Collector
How Nike Almost Missed Out on Signing LeBron James | Sole Collector

LeBron James Signs Lifetime Deal With Nike - FloHoops
LeBron James Signs Lifetime Deal With Nike - FloHoops

LeBron James Signs Historic $1 Billion Deal With Nike |  BashaBearsBasketball.com
LeBron James Signs Historic $1 Billion Deal With Nike | BashaBearsBasketball.com

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

LeBron Appeared To Cover Adidas Logo On Drew League Jersey
LeBron Appeared To Cover Adidas Logo On Drew League Jersey

May 22, 2003 – High school basketball star LeBron James signed with Nike  $90 million | AthleticPoetics
May 22, 2003 – High school basketball star LeBron James signed with Nike $90 million | AthleticPoetics

LeBron James Turned Down $10 Million From Reebok in High School, and It Was  a Brilliant Business Decision
LeBron James Turned Down $10 Million From Reebok in High School, and It Was a Brilliant Business Decision

adidas Totally Blew Its Shot at Signing LeBron James Out of High School -  stack
adidas Totally Blew Its Shot at Signing LeBron James Out of High School - stack

James Harden of Houston Rockets will join Adidas as Nike opts not to match  13-year, $200 million offer - ESPN
James Harden of Houston Rockets will join Adidas as Nike opts not to match 13-year, $200 million offer - ESPN

Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James
Excerpt: Jeff Benedict's 'LeBron' - How Nike Signed LeBron James

Jordan, LeBron, Durant Headline NBA's Biggest 2021 Sneaker Deals –  Sportico.com
Jordan, LeBron, Durant Headline NBA's Biggest 2021 Sneaker Deals – Sportico.com

Is James Harden's Massive $200 Million Contract With Adidas a Good Deal? -  TheStreet
Is James Harden's Massive $200 Million Contract With Adidas a Good Deal? - TheStreet

A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron  James
A king's ransom — the untold tales of the 2003 sneaker courtship of LeBron James

How LeBron James Ensured a $115,000,000 Adidas Chase By Showing Off Nike  Kicks: "Vaccaro Was There First" - The SportsRush
How LeBron James Ensured a $115,000,000 Adidas Chase By Showing Off Nike Kicks: "Vaccaro Was There First" - The SportsRush

LeBron James taped up Adidas logo during Drew League appearance
LeBron James taped up Adidas logo during Drew League appearance

LeBron James & Adidas: The Unorthodox History - Boardroom
LeBron James & Adidas: The Unorthodox History - Boardroom

Sonny Vaccaro Says He Had A Deal With Lakers' LeBron James To Sign With  Adidas In 2003, For $100 Million, But Adidas Fumbled The Bag - Landon Buford
Sonny Vaccaro Says He Had A Deal With Lakers' LeBron James To Sign With Adidas In 2003, For $100 Million, But Adidas Fumbled The Bag - Landon Buford

18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million  From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike  Guy." - Fadeaway World
18-Year Old LeBron James Rejected $110 Million From Reebok And $70 Million From Adidas, And Signed A 7-Year, $90 Million Deal With Nike: "I'm A Nike Guy." - Fadeaway World

How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer
How Adidas's Lowball Offer Sent LeBron James to Nike - The Ringer

How a 16-year-old LeBron James positioned himself for a monster shoe deal -  ProBasketballTalk | NBC Sports
How a 16-year-old LeBron James positioned himself for a monster shoe deal - ProBasketballTalk | NBC Sports