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Adentity Blog: Adidas – the Olympics of Advertising!
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Sport Unlimited - What Olympic sponsorships can teach brands in the Covid-19 era
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Olympic Cover-Up: Why You Won't See Some Shoe Logos - The New York Times
At the Olympics in Rio: DOSB and Adidas Extending Sponsorship Deal
British Olympic Association announce extension of partnership with Adidas until 2024
German sponsors inch across Olympics highwire | Reuters
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Simone Biles Leaves Nike for a Sponsor That Focuses on Women - The New York Times
adidas Olympic Games Heritage
London 2012 sponsorship sees Adidas UK sales increase by more than 10 per cent
German sponsors inch across Olympics highwire | Reuters.com
Peng Shuai: will sponsor Adidas speak out on sexual assault allegation and ensuing controversy? The dilemma sportswear brands face as China's Winter Olympics nears | South China Morning Post
2012 Olympics investigation: the story behind the olympic sponsors | Data journalism | The Guardian
Nike Ambushes Adidas on World Stage … Again | Ad Age
TGO Gyms and commercial sponsorship: adidas UK | The Great Outdoor Gym Company
Tokyo 2020: A Full Analysis of Sponsorship Impact Across Social Media | Hookit
Report: Adidas to Terminate IAAF Sponsorship
Adidas A Case Study Observing the Effectiveness of Adidas' Advertising and Marketing Tactics as an Official Sponsor of the 2012 Summer Olympic Games Stephanie. - ppt video online download
Adidas appoints Stella McCartney for Olympics | Campaign US
Team GB and adidas unveil Tokyo 2020 kit – European Sponsorship Association
Canadian Olympians can now thank their sponsors... if only they had any